Book Quotes: As A Man Thinketh (James Allen)

As A Man Thinketh is a a book about managing your own psychology. As an entrepreneur, and even as a human being in general, controlling what you choose to focus on is of the utmost importance. That’s why it is one of my personal favorites. It’s also one of the books that Tony Robbins gifts the most.

I’ve read it several times throughout my life. Each time it affirms what I’ve always known, from experience, to be true: that you are what you think about. That thoughts are things. That to improve our lives, we must first improve our thinking. In essence, we become what we think about, so we must control our mind and our thoughts.

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Book Quotes: The Art of War (Sun Tzu)

The Art of War is a classic book about military strategy. While the content may seem, at first glance, to be about traditional warfare, the concepts and principles found within the book can be applied to everything from business and relationships, to sports and other competitive endeavours. It’s also quite a short book, but dense with wisdom. In many ways similar to other East Asian philosophy books like the Tao Te Ching.

As an entrepreneur, it is valuable because you can re-read it during different circumstances in your life, and apply it to your current situation. In that sense, the principles in the book are extremely flexible. But, to get the most value, I recommend interpreting the book metaphorically, as opposed to taking it literally. It will be far more useful to you.

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Book Summary: Leadership 101 (John C. Maxwell)

Leadership is one of those topics that makes me feel antsy because it attracts shady people. Much of the self-help industry is filled with hucksters, frauds, and “life coaches” that supposedly teach leadership, often for hefty fees. The word leadership therefore has some negative connotations to it, at least in my mind.

But there is nothing mysterious or negative about true leadership. Author John C. Maxwell proves this with his book, Leadership 101. While the title of the book does sound a bit gimmicky and basic, the content of the book is actually quite strong. It covers the topic of leadership — within the context of an organization — in a very clear and concise manner.

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Book Quotes: Tao Te Ching (Lao Tzu)

I first learned of the Tao Te Ching in 2010 after a strong recommendation from long-time friend. In fact, he gave me a copy of it as a gift (the Stephen Mitchell translation, to be exact). I read the book during a time in my life when the content resonated very deeply with me.

It’s a short volume, but dense with wisdom and universal truths. I’ve heard people say that the book is very much like a Rorschach test, in the sense that it reflects the reader, and his or her own state of mind, more than anything else.

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Book Notes: Anything You Want (Derek Sivers)

A couple of years ago, Derek Sivers, founder of CDBaby, wrote a short book called Anything You Want. I’ve always been impressed by his blog posts and interviews. He is an enlightened character and his communication style is remarkably clear and honest. His book is no different.

This book can be read in 1 or 2 hours. It’s very short, but it’s full of high-quality and hard-won advice from experience.

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Book Quotes: The 50th Law (Robert Greene)

The following is a collection of my favorite quotes from Robert Greene’s “The 50th Law“.

The book draws a number of entrepreneurship lessons from Curtis “50 Cent” Jackson’s history of dealing drugs in his local community. Everything from the discussion of mastery, to exploiting opportunities in your environment and ultimately a call to self-actualization.

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Mind Map: Creating Lasting Change (Tony Robbins)

The following mind map is a high-level summary of the audio program entitled “Creating Lasting Change” by Tony Robbins. The program itself covers a psychological approach to affecting positive change in both yourself and others. It proposes that all leadership begins with leadership over self, then defines a framework for achieving lasting cognitive change.

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Book Summary: Cashvertising

Ca$hvertising is basically a collection of many copywriting, persuasion, and direct-response principles. Most of the sections in the book were presented in list form, which made it easier to summarize. For more background and depth on each section, it’s best to read the book (not an affiliate link).

In my opinion, it’s a must-read for any marketer. The summary below is perfect for use as a reference and guide to keep on hand when writing copy or looking for angles on positioning and messaging.

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